top of page

2016 Festival Analysis & Enhancements For 2017

Chicago Margarita Festival: 2016 Analysis and Enhancements for 2017 Margarita Festival


The 2016 Chicago Margarita Festival brought together a diverse body of people from throughout Chicago and locations across America. An estimated 3,500 guests joined the fest. The festival ran over two days. Data from the fest suggests the beach location was the top positive and severe service delays the top listed problem. Thus, in an effort to improve services a HU MBA graduate provided a festival analysis with findings and solutions for 2017. Staffing is the top solvable issue for 2017. Overall, the analysis and solutions proffered are practical reducing wait and registration times enhancing the event.

We are sharing those findings with you and look forward to 2017 Chicago Margarita Festival being the best yet!